“I believe in Magic AND Science, so I make state-of-the-art Training Techniques SUPER accessible, to help pet guardians Hocus-Pocus their Crazy Dogs into Calm Canines”


Behaviourist, Dog Training Instructor & CEO

Don’t Miss Our Incredible Recall Class

Ever wondered why some people’s dogs seem to just LOVE them so much more than yours seems to love you when on walks? It seems effortless and their dogs are so much more engaged with them than yours is.

Join our Love Potion class to find out how you can achieve this too. Recall, taught in your own home, a low distraction environment by our incredible clinical director Eryn!

Training a powerful, reliable recall doesn’t have to be hard when you know all the key elements! We’ll show you in 3 weeks how to do this from start to finish!

Follow this simple step by step plan to achieve great results, as well as lots of additional tips and tricks to keep your dog engaged and start using your love potion to improve your walks together!

Our December Class is now Full!

If you can’t make the live classes, don’t worry, as you will receive all the wonderful handouts and a recording of every session!

If you missed this course our next Love Potion Recall Class will start in January 2021, booking is open now.

All our services are now ONLINE – How we can help

Help with your New Puppy

Have you added a puppy to your family?

Even the most experienced dog owner benefits from support and guidance within the first few weeks of bringing your puppy home

Click HERE to choose the package which is right for you




Support with your New Rescue

Adopting a dog is an incredible experience.

We love helping people to make the introduction for their new canine family member to their new home and environment a calm and magical time.

Click HERE to choose the package which is right for you




Learn in a Group Class

We have Group Classes for Pups as young at 8-weeks weeks of age all the way up to adult dogs who’d like to learn some new skills.

We cover all the behaviours you’d need, such as confidence building, spitting items out of their mouths, coming when called, lead walking and so much more.

It is a lovely way to connect to other people in the same situation as you, as well as learn all the skills your pup or dog will need for life too.

Click HERE to choose the package which is right for you

Help with Behaviour Problems

Are you struggling with a specific dog behaviour problem?

Is your dog showing signs of abnormal behaviours?

We are here for you. A good relationship with your dog is priceless. When this relationship breaks down and you are struggling to understand what the route of the problem is, this is where we come in. From barking at people or dogs, aggression, anxiety, fear, excessive excitement and many other areas, we are here to help.  

Click HERE to choose the package which is right for you





In 2007 a little dog came into my life, Alfie, a Cavalier King Charles Spaniel, by 2009 his ‘magic’ became clear. He could sniff out exactly where my mum’s muscular dystrophy was active. She would call it ‘buzzing’ and he would locate and lick the area. It blew our minds just how incredible this little dog was.

Since Alfie, all my dogs have shown incredible intuition towards health-related issues whether physical or mental. This is why the company was called ‘Believe in Magic’ as all dogs have something magical about them. 

I now know, thanks to science, that it is scent which drives these incredible beings, they can smell when we are happy, sad, sick, healthy, which is why I love incorporating aspects to improve and support emotional, cognitive and physical health in all our services we provide for dogs and their human guardians. 


    I adore science, data and patterns. This is how we can measure progress, find evidence and understand the physiological and psychological makeup of our animals, It is all connected. 

    We should always be looking at this Venn Diagram when working or living with animals. All out Behavioural or Training work encompasses each of these aspects. 

    What do we do?

    State-of-the-art Dog Training Techniques

    We invest tons of hours every year keeping up to date with methods, techniques and research to guarantee we are providing the most up to date techniques for you and your dog

    Super Accessible Training Plans

    We make sure we make dog training easy to understand for all members of your family, whether you prefer in person demonstrations, visual guides, videos, or more detail, we make sure it is accessible.

      How we do it?

      Hocus-Pocus your dog from Crazy to Calm

      1. Choose the type of learning environment to suit your dog, your budget and your schedule.

      Pick from group classes, in home 1-2-1 for your new puppy or rescue or Behavioural Support

      2. Take a peek at our schedule for group Group Classes here, or New Rescues here or New Puppy here or Behavioural here

      3. Book your class or consultation online at a time which suits you to get started

      No matter how you learn from us, we always follow the same three-step process

      1. Consultation or Group class

      2. SUPER accessible Handouts and bespoke plans

      3. Ongoing support and follow-ups if you find you need them

      Which Service is right for you?

      We know that it can be confusing to know which service is right for you, so we have tried to make it simple. 
      • Do you have a puppy under 20 weeks of age? Enrol your Puppy on the most Magical Group Puppy Class from the comfort of your home, we help teach you and your puppy skills for life.
      • Have you recently brought your puppy or rescue dog home within the last few weeks?   A New Puppy or New Rescue Consultation is just what you need to set you all off on the right paw together, with a personalised plan.
      • Has your dog established behaviours you’d like help changing? Our choice of Behaviour Packages are here to help, whether you feel you’d like not just the initial 2 hours consultation but also Supplementary Sessions to really get you started on the road to recovery we have the package to fit you.
      • Is your dog not able to be around other dogs within a couple of metres without being overly excited or barking and you want to improve your skills? Why not sign up to one of our Group Classes to improve your relationship and learn some new skills together.

      Clients Who Believe!

      “Eryn and her team are just fantastic. We have attended group classes and had some 1:1 sessions and I highly recommend it. Eryn’s knowledge and passion shine through, she has a lovely way of communicating with both humans and dogs! We have a busy household with two young children and Eryn completely gets it. Her training and behaviour management advice always factor in not just what is needed but attainable for me. Poppy and I are both very glad we found Believe in Magic!.”

      Rikki - Poppy

      “Eryn has made us all much more confident about working with our Staffie Kassie. Eryn is so knowledgeable about dog behaviour and super encouraging. And it helps that they pretty much fell in love on the first meeting! We started with 1-1 sessions and really glad we were recommended to Eryn.” 

      Izzy Forrester and Kassie

      “Eryn and her team are so dedicated to ensuring the very best for our furry friends. She has helped us feel much more confident with our training with Murphy and made me feel much more positive about our future with our bouncy, happy, playful and energetic pup. Am so grateful for her support and calm guidance as well as no-nonsense approach.”

      Mette and Murphy

      It takes work and dedication but I hope that Eryn and Merry have started me and my pup off on the right track. They have a kind approach to training your hound. Which I love. My dog is a delight, I just have to get my act together!.” 

      Amanda and Waldo

      Services offered Everywhere, this is the joy of being online!

      We are based in South East London

      Crystal Palace
      South Norwood

      East Dulwich
      West Dulwich

      West Norwood & Surrounding areas