“I believe in Magic AND Science, so I make state-of-the-art Training Techniques SUPER accessible, to help pet guardians Hocus-Pocus their Crazy Dogs into Calm Canines”
Eryn
London Dog Behaviourist & Dog Training Instructor, UK

Does your dog never stop sniffing? Here are 5 games to get them to focus more on you.
Here you will find 5 FREE Nose Games to play with your dog, giving them an outlet for their natural desire to sniff and search.
Your dog’s nose can get them into trouble, now you will have 5 fun ways to play with them using their incredible ability with you instead.
If we believe you or your dog would benefit from being seen in person after your initial consultation, we offer *blended learning options — assessed case-by-case basis, and, at our discretion, within a 5-mile radius of SE25 6RL.
* coaching in person & online
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Our Pillars for Our Business
Magic
In 2007 a little dog came into my life, Alfie, a Cavalier King Charles Spaniel, by 2009 his ‘magic’ became clear. He could sniff out exactly where my mum’s muscular dystrophy was active. She would call it ‘buzzing’ and he would locate and lick the area. It blew our minds just how incredible this little dog was.
Since Alfie, all my dogs have shown incredible intuition towards health-related issues whether physical or mental. This is why the company was called ‘Believe in Magic’ as all dogs have something magical about them.
I now know, thanks to science, that it is scent which drives these incredible beings, they can smell when we are happy, sad, sick, healthy, which is why I love incorporating aspects to improve and support emotional, cognitive and physical health in all our services we provide for dogs and their human guardians.
Science
I adore science, data and patterns. This is how we can measure progress, find evidence and understand the physiological and psychological makeup of our animals, It is all connected.
We should always be looking at this Venn Diagram when working or living with animals. All out Behavioural or Training work encompasses each of these aspects.
What do we do?
State-of-the-art Dog Training Techniques
We invest tons of hours every year keeping up to date with methods, techniques and research to guarantee we are providing the most up to date techniques for you and your dog
Super Accessible Training Plans
We make sure we make dog training easy to understand for all members of your family, whether you prefer demonstrations, visual guides, videos, or more detail, we make sure it is accessible.
How we do it?
Hocus-Pocus your dog from Crazy to Calm
- Choose the type of learning to suit your dog, your budget and your schedule. Pick from group classes, 1-2-1 for your new puppy or rescue, self-led courses or Behavioural Support.
- Book your class, course or consultation online at a time which suits you to get started. It is that simple.
- After 13 years as a professional in the dog training industry in March of 2020, we made training your dog even more accessible and successful. If you train at home FIRST, then transfer the skills to the ‘real world’ you are FAR more successful. Instead, we have 100o’s of dogs as evidence who have learnt far quicker and more effectively than ever before in the comfort of their home and transferred the skills outside faster and more successfully.
